Success stories teach less than they seem to, because the founders who did the same things and failed are not in the room. Founders Scars is about them: ideas and businesses that did not make it, told by the people who built them.
Not post-mortems for entertainment, but the specific moment where a better decision was available, so you can recognize that moment in your own business before it costs you the same. It will arrive on Saturdays, as one of the three editions of the Founders Courier newsletter.
What it will cover
- The decision that mattered: not everything that went wrong, but the one or two calls that decided the outcome.
- What the founder would do differently, in their own words, with the benefit of hindsight.
- What survived: the skills, customers or second idea many founders carry out of a business that closed.
Join the waiting list
Founders Scars is getting ready. Leave your email and you will hear first when it opens. Nothing else, and you can ask to be removed at any time.
Tell us your story
Did you close a business, or watch an idea fail, and know where it turned? Founders Scars is looking for founders willing to share what they learned. A few lines are enough. If your story fits, AJ will write back with the interview questions. Nothing is published without your approval.